Memorable and Experimental Campaigns

Evolution is inevitable, even in ad campaigns. Big budget helps as well as unexpected emotions, stunts, hidden cameras, etc. You get the idea...

My favourite from the

'Here Are 15 of Marketing's Most Memorable Experiential Moves'

is this one

TNT: "Push to Add Drama"
This effort from Belgian agency Duval Guillaume forever raised the bar for stunts. In 2012, in a sleepy Belgian town square, passersby encountered a mysterious red button labeled "Push to Add Drama." Those who bit unleashed havoc on the streets in the form of ambulances, fist fights and gunshots -- all in an effort to promote the channel's "Daily Dose of Drama."



READ ALSO: WHAT WILL YOU DO FOR A 'LIKE'

Marketing with 'gaming' is the new thing

''Kinect for Xbox 360 is changing the game. Well, it’s changing how you play games. And how you watch TV. And movies. And listen to music. Because with Kinect, there are no controllers. Or remotes. There’s just you. And if you ask us, that’s all you need'' Kinect.com

Let me get you an update on this. KINECT IS CHANGING THE MARKETING GAME. We talk about social media and how it is going to have big impact on everything. What we forget is the fact that digital intelligence (clever screens in particular) can enormously influence customers' experience and purchase decisiveness - from bus stops to window shopping.

Many brands, including Nike and Topshop, are at the starting point of this race for customer's attention. It will be interesting to see who will get out of breath first - if the customer or the retailer.




Imagine being able to try twenty-two dresses in two minutes. Or try how that gorgeous bag looks in your hand. And share the look on facebook or other social media.

Another clever but expected example of integration Kinect in branding is Nike's Kinect Training for Xbox. You bet that a person using this will not wear Addidas outfit.

Outstanding examples of marketing with Facebook

Check out WINNERS OF FACEBOOK STUDIO AWARDS 2012.

Find out the best creative Facebook professionals:

• Is the work social? Are people and social interactions at the core of the idea?
• Does the work seize the creative opportunities of using Facebook? Do your Page posts have killer copy and great photography? Are you creating content that makes the Facebook experience better?
• Does it scale? Is it easy for people to interact with and share your content? Are you using Facebook marketing products to extend the reach of your message?
• Did the work drive business results? Did you deepen relationships with customers, increase sales and drive word of mouth at scale?

READ ALSO: HOW TO GET SOCIAL MEDIA CAMPAIGNS RIGHT #NOMAKEUPSELFIE

Fashion fixed, by Asos.com

No wonder ASOS is shipping two jumbo jets of product to Australia each week.  I have been a big fan for years (even in the UK, let's say early 2006). Receiving another great email update, it made me think - what is behind its success, from a customer's point of view?

 

WEBSITE

fresh content / great images / user-friendly navigation / segmentation / search filters

PRODUCTS

super broad range and endless possibilities of choice (including curve and maternity), well-written product description and images - and best of all mini catwalk videos, and let's be honest, it's all very reasonably priced

SOCIAL MEDIA

sharing / engagement of fashion bloggers / personalisation - outfits & looks / trends & features, mobile phone app - ASOS have the most complex social media strategy I've ever seen

EXTRAS

magazine, own brands, great discounts, very good customer service, free shipping and returns

 

I love the way ASOS has built unbelievable number of loyal followers and to be honest, I don't see any similar competition in the years to come.