What works on Facebook these days?

I've noticed that the organic reach can be increased if you follow few simple steps.
The main trend is... COLLABORATION.

1/ SHARE A POPULAR PHOTO/POST FROM A PAGE WITH BIG AUDIENCE

Not long ago, it didn't really matter if you published your own photo or shared somebody else's. But now, from my experience, popular photos from popular pages GET BIGGER REACH.

FB also changed the way it displays shared posts. Now, it looks more like a 'friendly handshake', before it looked like a 'slap in a face'. You get the idea...

2/ CREATE SHARING CIRCLES

I know it sounds odd to talk about circles on FB, but the idea is - collaborate with business, tag them and share their content, providing they share yours. Make sure this is a win/win situation (eg. kids product sharing what's on for families sharing healthy tips on nutrition).

3/ PROMOTE CONTENT WITH GIVEAWAYS

It looks like you can benefit from a shared audience on FB, so collaborate on giveaways, share and promote it.



What is the weakest link I've encountered?

As much as it sounds silly, many business still haven't secured their FB user name, meaning that if you want to mention them in your post, it's a real struggle. Also, don't forget to make it a reasonable one, especially if your regular business name is long.



READ ALSO: IF COST PER ACTION IS ON YOUR MIND

Facebook Ad Term Glossary

Planning a FB campaign? Make sure you are aware of the latest image dimensions
plus check out Jon's ad term glossary (trust him, he is one of the best around).

Courtesy of: JonLoomer.com

How to get more engagement on Facebook?

The more time you spend figuring out how to get more engagement on FB, the less time you actually have to engage your audience.

Post fresh content daily?

Yes and no. I wouldn't recommend it to all FB pages. You might be better off with 3 a week and boost the best updates with highest virality/engagement

Post more updates a day?

Rarely. If you do so, make sure you don't post them one after another. Some people receive 'notifications' and if they see 5 of them in a row, they'll probably be slightly discouraged to click on any of them.

Use a third party scheduling?

Again, it depends. Just make sure you know the app you're using (and timezones). I came across some posts that were published via third party app and the link was broken (so I wasn't able to 'get' to that post).

Secret tip?

Short videos via YouTube. Don't forget to create a playlist with related videos first, then share the video. If people watch until the end and are 'hungry' for more, you don't miss your chance because another video starts playing straight away.

READ ALSO: MARKETING GUIDE 2014

We will survive! Marketing guide for 2014

In 2013, the average consumer's attention span was just eight seconds. Try to create short-form videos, use striking images, include an irresistible call to action, spread an integrated message, show your ad on TV as well as FB at the same time...

• Think quality over quantity (100 people who care about your brand are better than 1,000,000 people who don't)
• Create ads that amuse and entertain, pull on the heartstrings, or solve a problem

READ ALSO: WHY YOUR CONTENT MARKETING INITIATIVES ARE FAILING

The 2014 Social Media Marketing Guide from Brand Networks

As times moves on with social media

Image via http://econsultancy.com

READ ALSO: FAR SIDE OF FACEBOOK

Far side of Facebook

''Organic posts are most popular social tactic but paid ads are more successful''

The strategy has changed so much since FB went public. It's a matter of fact --> no advertising = no reach. Read about other recent interesting digital marketing stats

READ ALSO: HOW TO GET MORE ENGAGEMENT ON FACEBOOK

Apparently, There Are Five Stages of Grief and Six Stages of Social Media Transformation

In my books, it's rather a never-ending story, but we all hope for a nice happy end. A lot of useful information to be found in this presentation.

Let's get engaged!

Aim for engaging content, but let's be honest - without using 'promoted stories', you'll never reach high enough. Facebook is about reaching your customers when they are not at your store (for example) and building loyalty (helps you develop your business). Combined with special offers and product insights, you will get them buy the products and spread the word for you.

Source: Uploaded by user via John Haydon on Pinterest

You've Come a Long Way, Facebook Baby

There is so much happening around FB these days, I can't wait to have a bit more time to actually write about it - hopefully before it will all become 'yeah that was ages ago' type of update.

Meanwhile... Hello conversion measurement!

READ ALSO: MARKETING GUIDE 2014