How to get social media campaigns right #nomakeupselfie

Brilliant article explaining key points of the #nomakeupselfie campaign.

Great points about Q&A, relevant content, PPC campaign, integrating mobile donations and how 'nominations' were the key to amplification.

Source: Cancer Research / Econsultancy

 READ ALSO: OUTSTANDING EXAMPLES OF FACEBOOK CAMPAIGNS

We will survive! Marketing guide for 2014

In 2013, the average consumer's attention span was just eight seconds. Try to create short-form videos, use striking images, include an irresistible call to action, spread an integrated message, show your ad on TV as well as FB at the same time...

• Think quality over quantity (100 people who care about your brand are better than 1,000,000 people who don't)
• Create ads that amuse and entertain, pull on the heartstrings, or solve a problem

READ ALSO: WHY YOUR CONTENT MARKETING INITIATIVES ARE FAILING

The 2014 Social Media Marketing Guide from Brand Networks

What Will You Do For a 'LIKE'?

Well, when I heard about the latest trend for websites to have some video background, I thought that was quite clever. But I'd never imagined what would it be like to have a live stream (through a web cam) with 'call-to-action'.

One Slovakian creative agency came up with this idea - give our page a 'like' and activate our flashing light. Somebody will come to switch it off and give you a wave (and say thanks).

That's what I call creative!