How to get social media campaigns right #nomakeupselfie

Brilliant article explaining key points of the #nomakeupselfie campaign.

Great points about Q&A, relevant content, PPC campaign, integrating mobile donations and how 'nominations' were the key to amplification.

Source: Cancer Research / Econsultancy

 READ ALSO: OUTSTANDING EXAMPLES OF FACEBOOK CAMPAIGNS

Outstanding examples of marketing with Facebook

Check out WINNERS OF FACEBOOK STUDIO AWARDS 2012.

Find out the best creative Facebook professionals:

• Is the work social? Are people and social interactions at the core of the idea?
• Does the work seize the creative opportunities of using Facebook? Do your Page posts have killer copy and great photography? Are you creating content that makes the Facebook experience better?
• Does it scale? Is it easy for people to interact with and share your content? Are you using Facebook marketing products to extend the reach of your message?
• Did the work drive business results? Did you deepen relationships with customers, increase sales and drive word of mouth at scale?

READ ALSO: HOW TO GET SOCIAL MEDIA CAMPAIGNS RIGHT #NOMAKEUPSELFIE