''Kinect for Xbox 360 is changing the game. Well, it’s changing how you play games. And how you watch TV. And movies. And listen to music. Because with Kinect, there are no controllers. Or remotes. There’s just you. And if you ask us, that’s all you need'' Kinect.com
Let me get you an update on this. KINECT IS CHANGING THE MARKETING GAME. We talk about social media and how it is going to have big impact on everything. What we forget is the fact that digital intelligence (clever screens in particular) can enormously influence customers' experience and purchase decisiveness - from bus stops to window shopping.
Many brands, including Nike and Topshop, are at the starting point of this race for customer's attention. It will be interesting to see who will get out of breath first - if the customer or the retailer.
Imagine being able to try twenty-two dresses in two minutes. Or try how that gorgeous bag looks in your hand. And share the look on facebook or other social media.
Another clever but expected example of integration Kinect in branding is Nike's Kinect Training for Xbox. You bet that a person using this will not wear Addidas outfit.
Showing posts with label Fashion Marketing. Show all posts
Showing posts with label Fashion Marketing. Show all posts
Fashion fixed, by Asos.com
No wonder ASOS is shipping two jumbo jets of product to Australia each week. I have been a big fan for years (even in the UK, let's say early 2006). Receiving another great email update, it made me think - what is behind its success, from a customer's point of view?
WEBSITE
fresh content / great images / user-friendly navigation / segmentation / search filters
PRODUCTS
super broad range and endless possibilities of choice (including curve and maternity), well-written product description and images - and best of all mini catwalk videos, and let's be honest, it's all very reasonably priced
SOCIAL MEDIA
sharing / engagement of fashion bloggers / personalisation - outfits & looks / trends & features, mobile phone app - ASOS have the most complex social media strategy I've ever seen
EXTRAS
magazine, own brands, great discounts, very good customer service, free shipping and returns
I love the way ASOS has built unbelievable number of loyal followers and to be honest, I don't see any similar competition in the years to come.
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