How to stand out with Pinterest

I came across some really simple and creative examples of using Pinterest, so if you want to go beyond the usual pinning, hope this helps you getting started...

1) Pinboard Names and Covers

I wish I've thought of that. Creating a cover with a text layover provides much bigger visual impact. User is able to navigate through the cluttered pin world in a much more pleasant way.

2) Rich Pins with Foursquare

See how it's done. So much potential! Helps to bring community together and promote cooperation.

 

 

SEE ALSO: SOCIAL NETWORKING TRENDS

Memorable and Experimental Campaigns

Evolution is inevitable, even in ad campaigns. Big budget helps as well as unexpected emotions, stunts, hidden cameras, etc. You get the idea...

My favourite from the

'Here Are 15 of Marketing's Most Memorable Experiential Moves'

is this one

TNT: "Push to Add Drama"
This effort from Belgian agency Duval Guillaume forever raised the bar for stunts. In 2012, in a sleepy Belgian town square, passersby encountered a mysterious red button labeled "Push to Add Drama." Those who bit unleashed havoc on the streets in the form of ambulances, fist fights and gunshots -- all in an effort to promote the channel's "Daily Dose of Drama."



READ ALSO: WHAT WILL YOU DO FOR A 'LIKE'

What Will You Do For a 'LIKE'?

Well, when I heard about the latest trend for websites to have some video background, I thought that was quite clever. But I'd never imagined what would it be like to have a live stream (through a web cam) with 'call-to-action'.

One Slovakian creative agency came up with this idea - give our page a 'like' and activate our flashing light. Somebody will come to switch it off and give you a wave (and say thanks).

That's what I call creative!

Storytelling and Digital Age

Storytelling is simply content creating. I really enjoyed this article about 'THE EVOLUTION OF STORYTELLING', still very accurate although few years old.

So far, these types of stories live mostly in the entertainment space, but as the culture vultures we are in advertising, there’s little doubt that brands will soon follow suit.

We have seen plots aug­mented, new characters created, and chunks of narrative distributed via new channels. The goal is to surround a potential audience with multiple entry points into films and TV shows, expanding the audience while we build fandom among adherents. 

The evolution of storytellingChosen by Lars Bastholm, chief digital creative officer,
Ogilvy North America and Steve Wax, co-founder and
managing partner, Campfire, New York

  READ ALSO: MARKETING GUIDE FOR 2014

Say 'Cleese' :)

Apparently, the word 'creative' has been largely over-used in 2012. Personally, I don't see it as a bad thing. Where is creativity, there is evolution.

I totally love this great article by BrainPickings and really enjoyed John Cleese's lecture about creativity. Happy 2013 ;)

Viral inception ;)

Newsletter inspiration - YOOX.com

YOOX.com have done it again, just perfect....

Just because you are loud does not mean you have great ideas

At least that is what Susan Cain claims. I guess it just requires nothing but common sense to realize that to produce outstanding team work results, you need introverts as much as extroverts. I can say from my own experience that introverts usually get the work done before extroverts, unless it's speaking out loud ;)

Watch this sweet short story and great creative effort...

It's a NO-BRAINER

There is more to this video than just some fun and quirky facts about science (and hey, all the facts about cockroaches and reflexes - what great conversation starters, haha). It shows another side of the internet, the amazing possibilities of sharing information and knowledge. Don't you wish your science teacher was as cool as this guy?