Let's be honest. As much as I like Facebook and consider to be an essential part of online marketing, there are some times when I would call this social platform a Failbook. On the other hand, problems are hidden opportunities and coming up with a smarter solution or different approach can bring you unexpected results. We all like little victories, don't we.
Since Facebook changed its algorithm in publishing stories, we'd regularly take advantage of promoted stories. Read about another, in some cases sure to be more effective approach.
READ ALSO: EXAMPLES OF OUTSTANDING FACEBOOK CAMPAIGNS
Showing posts with label Sharing Secrets. Show all posts
Showing posts with label Sharing Secrets. Show all posts
Apparently, There Are Five Stages of Grief and Six Stages of Social Media Transformation
In my books, it's rather a never-ending story, but we all hope for a nice happy end. A lot of useful information to be found in this presentation.
It's the little things
There is nothing more encouraging than seeing a local art institution (well not local and it is not an institution such as) being really creative and proactive when using social media. For the launch of their programme they substituted their normal landing page with an embedded YouTube video featuring a cute furry thing. Unfortunately this video had context Google ads at the end, that were slightly inappropriate (but well played for Google). Lesson learnt, I hope.
If you are in a relationship with Twitter, then get engaged to Twylah
Everyone talks about social media trends here and there, but it doesn't happen often when you see a new real deal. Twitter's stream now looks like a kid's mess comparing to Twylah's sophisticated and dynamic tweet-pages. So pay attention and get those loose tweets under control!
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