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Showing posts with label Mobile Marketing Explained. Show all posts
Showing posts with label Mobile Marketing Explained. Show all posts

Local Search

Yesterday, I was trying to allocate the closest shop to get a basic microphone. NOT-A-SINGLE-LOCAL-RESULT! Check out these stats by Google Think





READ ALSO: SOCIAL NETWORKING TRENDS / MOBILE

How to get social media campaigns right #nomakeupselfie

Brilliant article explaining key points of the #nomakeupselfie campaign.

Great points about Q&A, relevant content, PPC campaign, integrating mobile donations and how 'nominations' were the key to amplification.


Source: Cancer Research / Econsultancy

 READ ALSO: OUTSTANDING EXAMPLES OF FACEBOOK CAMPAIGNS


How Social Media is Changing Business

In 10 years, social won’t even be a question. In the same way we don’t question using the internet to conduct business now, we won’t be questioning the use of social tools. It will be so ingrained that we’ll have a hard time imagining how we ever did anything without it.



READ ALSO: AS TIMES MOVE WITH SOCIAL MEDIA

Social Networking Trends

Social networking is the most popular online activity worldwide

Social networking behavior both transcends and reflects regional differences around the world

The importance of Facebook cannot be overstated

Microblogging has emerged as a disruptive new force in social networking

Local social networks are making inroads globally

It’s not just young people using social networking anymore – it’s everyone

‘Digital natives’ suggest communications are going social

Social networking leads in online display advertising in the U.S., but lags in share of dollars

The next disrupters have yet to be decided

Mobile devices are fueling the social addiction

ComScore  - BUILDING MORE INFORMED MOBILE STRATEGIES










READ ALSO: LOCAL SEARCH

Marketing with 'gaming' is the new thing

''Kinect for Xbox 360 is changing the game. Well, it’s changing how you play games. And how you watch TV. And movies. And listen to music. Because with Kinect, there are no controllers. Or remotes. There’s just you. And if you ask us, that’s all you need'' Kinect.com

Let me get you an update on this. KINECT IS CHANGING THE MARKETING GAME. We talk about social media and how it is going to have big impact on everything. What we forget is the fact that digital intelligence (clever screens in particular) can enormously influence customers' experience and purchase decisiveness - from bus stops to window shopping.

Many brands, including Nike and Topshop, are at the starting point of this race for customer's attention. It will be interesting to see who will get out of breath first - if the customer or the retailer.




Imagine being able to try twenty-two dresses in two minutes. Or try how that gorgeous bag looks in your hand. And share the look on facebook or other social media.

Another clever but expected example of integration Kinect in branding is Nike's Kinect Training for Xbox. You bet that a person using this will not wear Addidas outfit.


Mobile Marketing

Doesn't it make you wonder, how come all the people find their mobile devices more attractive than interaction with friends? Surely it's taken a bit out of context, but these days this is not an uncommon sight in caffees and restaurants. If nothing, it just proves that you need to integrate mobile marketing (including mobile version for your website) into your marketing strategy.