Great points about Q&A, relevant content, PPC campaign, integrating mobile donations and how 'nominations' were the key to amplification.
Source: Cancer Research / Econsultancy
READ ALSO: OUTSTANDING EXAMPLES OF FACEBOOK CAMPAIGNS
Showing posts with label Influence. Show all posts
Showing posts with label Influence. Show all posts
How to get social media campaigns right #nomakeupselfie
Brilliant article explaining key points of the #nomakeupselfie campaign.
Great points about Q&A, relevant content, PPC campaign, integrating mobile donations and how 'nominations' were the key to amplification.
Source: Cancer Research / Econsultancy
READ ALSO: OUTSTANDING EXAMPLES OF FACEBOOK CAMPAIGNS
Great points about Q&A, relevant content, PPC campaign, integrating mobile donations and how 'nominations' were the key to amplification.
Source: Cancer Research / Econsultancy
READ ALSO: OUTSTANDING EXAMPLES OF FACEBOOK CAMPAIGNS
Memorable and Experimental Campaigns
Evolution is inevitable, even in ad campaigns. Big budget helps as well as unexpected emotions, stunts, hidden cameras, etc. You get the idea...
My favourite from the
TNT: "Push to Add Drama"
This effort from Belgian agency Duval Guillaume forever raised the bar for stunts. In 2012, in a sleepy Belgian town square, passersby encountered a mysterious red button labeled "Push to Add Drama." Those who bit unleashed havoc on the streets in the form of ambulances, fist fights and gunshots -- all in an effort to promote the channel's "Daily Dose of Drama."
READ ALSO: WHAT WILL YOU DO FOR A 'LIKE'
My favourite from the
'Here Are 15 of Marketing's Most Memorable Experiential Moves'
is this oneTNT: "Push to Add Drama"
This effort from Belgian agency Duval Guillaume forever raised the bar for stunts. In 2012, in a sleepy Belgian town square, passersby encountered a mysterious red button labeled "Push to Add Drama." Those who bit unleashed havoc on the streets in the form of ambulances, fist fights and gunshots -- all in an effort to promote the channel's "Daily Dose of Drama."
READ ALSO: WHAT WILL YOU DO FOR A 'LIKE'
Magic wand = passion, listening to your audience, willingness to change and adapt
...but first, take those gloves off and start some sensory work...
READ ALSO: WHY YOUR CONTENT MARKETING INITIATIVES ARE FAILING
READ ALSO: WHY YOUR CONTENT MARKETING INITIATIVES ARE FAILING
How Social Media is Changing Business
In 10 years, social won’t even be a question. In the same way we don’t question using the internet to conduct business now, we won’t be questioning the use of social tools. It will be so ingrained that we’ll have a hard time imagining how we ever did anything without it.
for
The Daily Muse
READ ALSO: AS TIMES MOVE WITH SOCIAL MEDIA
Oh, you and that silly content marketing stuff...
Of course I try to keep in the marketing loop while being 'on the top of things'. Currently having around seventy different shortcuts in my 'read&learn' folder, wondering if the 10 Best Infographics That Will Change Your Life or How to Please Your CEO with More Effective SEO (I made that up actually), will make my life of a marketing meerkat (I made that up too) easier.
This presentation is completely spot-on and funny too.
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