Source: WebMag
Showing posts with label Digital Strategy. Show all posts
Showing posts with label Digital Strategy. Show all posts
92 percent of marketers say that their social media efforts have generated more exposure for their businesses
Social Examiner recently published a report about stats and trends for 2014. Have a look.
1/ INCREASED EXPOSURE
I am pleased this has been confirmed. Just don't forget to make the customer/sales life cycle work for you.
As mentioned before, attention span of an average customer is about eight seconds. Pictures and infographics help to engage and let the customer memorise your point.
Again, very happy this is being confirmed too. There were times I had to endlessly justify why blogging is important and what are main benefits of providing good quality content on blogs.
Yes, I know, not many people are happy about this (and there's lots of rumours about Google+ being left to die slowly), but again - if you want good results in Google search, Google+ can help you enormously.
A rather new one for me as I'd expect videos to be more effective. I look forward to seeing what the next months will bring in podcasting.
It's a big yes from me. Facebook is most versatile of all mainstream social media channels. Targeting your audience is pretty straight forward. You see the stats, you can take your strategy further.
Well, there's a bit of confusion about Social ROI. Especially for businesses that can't use offers on regular basis. But if you improve event tracking and set sensible goals as a start, you'll get a good idea about what converts the best.
Infographics used via SocialMedia Examiner
READ ALSO: MARKETING GUIDE 2014
1/ INCREASED EXPOSURE
I am pleased this has been confirmed. Just don't forget to make the customer/sales life cycle work for you.2/ VISUAL ASSETS
As mentioned before, attention span of an average customer is about eight seconds. Pictures and infographics help to engage and let the customer memorise your point.
3/ BLOGGING
Again, very happy this is being confirmed too. There were times I had to endlessly justify why blogging is important and what are main benefits of providing good quality content on blogs.
4/ GOOGLE+
Yes, I know, not many people are happy about this (and there's lots of rumours about Google+ being left to die slowly), but again - if you want good results in Google search, Google+ can help you enormously.
5/ PODCASTS
A rather new one for me as I'd expect videos to be more effective. I look forward to seeing what the next months will bring in podcasting.
6/ FACEBOOK ADS
It's a big yes from me. Facebook is most versatile of all mainstream social media channels. Targeting your audience is pretty straight forward. You see the stats, you can take your strategy further.
8/ ROI
Well, there's a bit of confusion about Social ROI. Especially for businesses that can't use offers on regular basis. But if you improve event tracking and set sensible goals as a start, you'll get a good idea about what converts the best.
Infographics used via SocialMedia Examiner
READ ALSO: MARKETING GUIDE 2014
How do you convert a customer?
I would call this presentation 'opportunities in content marketing and how to convert a customer'. Success is not a straight road, you need to be innovative and have a strategy in place. It's very unlikely that customers will buy your product just the very first time they'll see a product ad. Many brands still don't realise this.
READ ALSO: LISTEN TO YOUR AUDIENCE
READ ALSO: LISTEN TO YOUR AUDIENCE
SEO Science
It's easy, it's not easy. Yes, there's a lot of information out there, but you have to connect the dots to see the bigger picture. When I get asked: 'Can I just see how you do it?', I get annoyed a bit, nobody shares know-how for free....
How to stand out with Pinterest
I came across some really simple and creative examples of using Pinterest, so if you want to go beyond the usual pinning, hope this helps you getting started...
I wish I've thought of that. Creating a cover with a text layover provides much bigger visual impact. User is able to navigate through the cluttered pin world in a much more pleasant way.
1) Pinboard Names and Covers
I wish I've thought of that. Creating a cover with a text layover provides much bigger visual impact. User is able to navigate through the cluttered pin world in a much more pleasant way.
2) Rich Pins with Foursquare
See how it's done. So much potential! Helps to bring community together and promote cooperation.
SEE ALSO: SOCIAL NETWORKING TRENDS
We will survive! Marketing guide for 2014
In 2013, the average consumer's attention span was just eight seconds. Try to create short-form videos, use striking images, include an irresistible call to action, spread an integrated message, show your ad on TV as well as FB at the same time...
- Think quality over quantity (100 people who care about your brand are better than 1,000,000 people who don't)
- Create ads that amuse and entertain, pull on the heartstrings, or solve a problem
Magic wand = passion, listening to your audience, willingness to change and adapt
...but first, take those gloves off and start some sensory work...
READ ALSO: WHY YOUR CONTENT MARKETING INITIATIVES ARE FAILING
READ ALSO: WHY YOUR CONTENT MARKETING INITIATIVES ARE FAILING
As times moves on with social media
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| Image via http://econsultancy.com |
How Social Media is Changing Business
In 10 years, social won’t even be a question. In the same way we don’t question using the internet to conduct business now, we won’t be questioning the use of social tools. It will be so ingrained that we’ll have a hard time imagining how we ever did anything without it.
for
The Daily Muse
READ ALSO: AS TIMES MOVE WITH SOCIAL MEDIA
Oh, you and that silly content marketing stuff...
Of course I try to keep in the marketing loop while being 'on the top of things'. Currently having around seventy different shortcuts in my 'read&learn' folder, wondering if the 10 Best Infographics That Will Change Your Life or How to Please Your CEO with More Effective SEO (I made that up actually), will make my life of a marketing meerkat (I made that up too) easier.
This presentation is completely spot-on and funny too.
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