Showing posts with label Content Marketing. Show all posts
Showing posts with label Content Marketing. Show all posts
How do you convert a customer?
I would call this presentation 'opportunities in content marketing and how to convert a customer'. Success is not a straight road, you need to be innovative and have a strategy in place. It's very unlikely that customers will buy your product just the very first time they'll see a product ad. Many brands still don't realise this.
READ ALSO: LISTEN TO YOUR AUDIENCE
READ ALSO: LISTEN TO YOUR AUDIENCE
Magic wand = passion, listening to your audience, willingness to change and adapt
...but first, take those gloves off and start some sensory work...
READ ALSO: WHY YOUR CONTENT MARKETING INITIATIVES ARE FAILING
READ ALSO: WHY YOUR CONTENT MARKETING INITIATIVES ARE FAILING
As times moves on with social media
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| Image via http://econsultancy.com |
Oh, you and that silly content marketing stuff...
Of course I try to keep in the marketing loop while being 'on the top of things'. Currently having around seventy different shortcuts in my 'read&learn' folder, wondering if the 10 Best Infographics That Will Change Your Life or How to Please Your CEO with More Effective SEO (I made that up actually), will make my life of a marketing meerkat (I made that up too) easier.
This presentation is completely spot-on and funny too.
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