Source: WebMag
Showing posts with label Online Presence. Show all posts
Showing posts with label Online Presence. Show all posts
92 percent of marketers say that their social media efforts have generated more exposure for their businesses
Social Examiner recently published a report about stats and trends for 2014. Have a look.
1/ INCREASED EXPOSURE
I am pleased this has been confirmed. Just don't forget to make the customer/sales life cycle work for you.
As mentioned before, attention span of an average customer is about eight seconds. Pictures and infographics help to engage and let the customer memorise your point.
Again, very happy this is being confirmed too. There were times I had to endlessly justify why blogging is important and what are main benefits of providing good quality content on blogs.
Yes, I know, not many people are happy about this (and there's lots of rumours about Google+ being left to die slowly), but again - if you want good results in Google search, Google+ can help you enormously.
A rather new one for me as I'd expect videos to be more effective. I look forward to seeing what the next months will bring in podcasting.
It's a big yes from me. Facebook is most versatile of all mainstream social media channels. Targeting your audience is pretty straight forward. You see the stats, you can take your strategy further.
Well, there's a bit of confusion about Social ROI. Especially for businesses that can't use offers on regular basis. But if you improve event tracking and set sensible goals as a start, you'll get a good idea about what converts the best.
Infographics used via SocialMedia Examiner
READ ALSO: MARKETING GUIDE 2014
1/ INCREASED EXPOSURE
I am pleased this has been confirmed. Just don't forget to make the customer/sales life cycle work for you.2/ VISUAL ASSETS
As mentioned before, attention span of an average customer is about eight seconds. Pictures and infographics help to engage and let the customer memorise your point.
3/ BLOGGING
Again, very happy this is being confirmed too. There were times I had to endlessly justify why blogging is important and what are main benefits of providing good quality content on blogs.
4/ GOOGLE+
Yes, I know, not many people are happy about this (and there's lots of rumours about Google+ being left to die slowly), but again - if you want good results in Google search, Google+ can help you enormously.
5/ PODCASTS
A rather new one for me as I'd expect videos to be more effective. I look forward to seeing what the next months will bring in podcasting.
6/ FACEBOOK ADS
It's a big yes from me. Facebook is most versatile of all mainstream social media channels. Targeting your audience is pretty straight forward. You see the stats, you can take your strategy further.
8/ ROI
Well, there's a bit of confusion about Social ROI. Especially for businesses that can't use offers on regular basis. But if you improve event tracking and set sensible goals as a start, you'll get a good idea about what converts the best.
Infographics used via SocialMedia Examiner
READ ALSO: MARKETING GUIDE 2014
How to get social media campaigns right #nomakeupselfie
Brilliant article explaining key points of the #nomakeupselfie campaign.
Great points about Q&A, relevant content, PPC campaign, integrating mobile donations and how 'nominations' were the key to amplification.
Source: Cancer Research / Econsultancy
READ ALSO: OUTSTANDING EXAMPLES OF FACEBOOK CAMPAIGNS
Great points about Q&A, relevant content, PPC campaign, integrating mobile donations and how 'nominations' were the key to amplification.
Source: Cancer Research / Econsultancy
READ ALSO: OUTSTANDING EXAMPLES OF FACEBOOK CAMPAIGNS
How to stand out with Pinterest
I came across some really simple and creative examples of using Pinterest, so if you want to go beyond the usual pinning, hope this helps you getting started...
I wish I've thought of that. Creating a cover with a text layover provides much bigger visual impact. User is able to navigate through the cluttered pin world in a much more pleasant way.
1) Pinboard Names and Covers
I wish I've thought of that. Creating a cover with a text layover provides much bigger visual impact. User is able to navigate through the cluttered pin world in a much more pleasant way.
2) Rich Pins with Foursquare
See how it's done. So much potential! Helps to bring community together and promote cooperation.
SEE ALSO: SOCIAL NETWORKING TRENDS
Why do you need Google+
Companies with Google+
profiles have “Prime placement on the right-hand side of the search results,
with photos and promotional posts.”
Also, you are very likely to be 'on the top', if your localization is done properly. Think organic reach while building up your network, one step at a time. Even Starbucks and Economist agree.
READ ALSO: GO ORGANIC WITH GOOGLE+
Also, you are very likely to be 'on the top', if your localization is done properly. Think organic reach while building up your network, one step at a time. Even Starbucks and Economist agree.
READ ALSO: GO ORGANIC WITH GOOGLE+
As times moves on with social media
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| Image via http://econsultancy.com |
How Social Media is Changing Business
In 10 years, social won’t even be a question. In the same way we don’t question using the internet to conduct business now, we won’t be questioning the use of social tools. It will be so ingrained that we’ll have a hard time imagining how we ever did anything without it.
for
The Daily Muse
READ ALSO: AS TIMES MOVE WITH SOCIAL MEDIA
Google+ scores another plus
While I have many doubts about Google+, I believe it is a very important part of online marketing media mix. Maybe not very effective as a platform (especially in Australia), but verified Google+ business pages certainly contribute to overall impact and influence customer's buying habits.
The ideal mix includes most Google products, starting with YouTube and Blogger. Sharing suitable content is more than easy. To stay on the right track, add to the mix local search/places and Google reviews.
READ ALSO: GOOGLE AUTHORSHIP
Storytelling and Digital Age
Storytelling is simply content creating. I really enjoyed this article about 'THE EVOLUTION OF STORYTELLING', still very accurate although few years old.
So far, these types of stories live mostly in the entertainment space, but as the culture vultures we are in advertising, there’s little doubt that brands will soon follow suit.
We have seen plots augmented, new characters created, and chunks of narrative distributed via new channels. The goal is to surround a potential audience with multiple entry points into films and TV shows, expanding the audience while we build fandom among adherents.
The evolution of storytellingChosen by Lars Bastholm, chief digital creative officer,
Ogilvy North America and Steve Wax, co-founder and
managing partner, Campfire, New York
Ogilvy North America and Steve Wax, co-founder and
managing partner, Campfire, New York
READ ALSO: MARKETING GUIDE FOR 2014
Apparently, There Are Five Stages of Grief and Six Stages of Social Media Transformation
In my books, it's rather a never-ending story, but we all hope for a nice happy end. A lot of useful information to be found in this presentation.
Let's get engaged!
Aim for engaging content, but let's be honest - without using 'promoted stories', you'll never reach high enough. Facebook is about reaching your customers when they are not at your store (for example) and building loyalty (helps you develop your business). Combined with special offers and product insights, you will get them buy the products and spread the word for you.
Social Networking Trends
Social networking is the most popular online activity worldwide
Social networking behavior both transcends and reflects regional differences around the world
The importance of Facebook cannot be overstated
Microblogging has emerged as a disruptive new force in social networking
Local social networks are making inroads globally
It’s not just young people using social networking anymore – it’s everyone
‘Digital natives’ suggest communications are going social
Social networking leads in online display advertising in the U.S., but lags in share of dollars
The next disrupters have yet to be decided
Mobile devices are fueling the social addiction
ComScore - BUILDING MORE INFORMED MOBILE STRATEGIES
READ ALSO: LOCAL SEARCH
Social networking behavior both transcends and reflects regional differences around the world
The importance of Facebook cannot be overstated
Microblogging has emerged as a disruptive new force in social networking
Local social networks are making inroads globally
It’s not just young people using social networking anymore – it’s everyone
‘Digital natives’ suggest communications are going social
Social networking leads in online display advertising in the U.S., but lags in share of dollars
The next disrupters have yet to be decided
Mobile devices are fueling the social addiction
ComScore - BUILDING MORE INFORMED MOBILE STRATEGIES
READ ALSO: LOCAL SEARCH
History of Social Media
I don't think it is completely accurate but I appreciate the thought. It all depends how we define social media. What is interesting in this infographics is the relation between certain channels.
I think internet started to be social from the point where you were allowed to give feedback and express your thoughts while making them available to others.
![A History of Social Media [Infographic] - Infographic](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_u-sWmD96xgFSxv_eZK-OVSjFU3whGvVfW7KGm0I6Nilt4oBBNmU7aGPB1KYVkKHtNU-XOHFPypoaO2oGqBFas6TuuX8ychY9a4GE-gXqeY5oHU4j4gcsBS51HdshgJ4Yz4XdY=s0-d "A History of Social Media [Infographic] - Infographic")
I think internet started to be social from the point where you were allowed to give feedback and express your thoughts while making them available to others.
Mobile Marketing
Doesn't it make you wonder, how come all the people find their mobile devices more attractive than interaction with friends? Surely it's taken a bit out of context, but these days this is not an uncommon sight in caffees and restaurants. If nothing, it just proves that you need to integrate mobile marketing (including mobile version for your website) into your marketing strategy.
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