Facebook Ad Term Glossary

Planning a FB campaign? Make sure you are aware of the latest image dimensions
plus check out Jon's ad term glossary (trust him, he is one of the best around).

Courtesy of: JonLoomer.com

How to get more engagement on Facebook?

The more time you spend figuring out how to get more engagement on FB, the less time you actually have to engage your audience.

Post fresh content daily?

Yes and no. I wouldn't recommend it to all FB pages. You might be better off with 3 a week and boost the best updates with highest virality/engagement

Post more updates a day?

Rarely. If you do so, make sure you don't post them one after another. Some people receive 'notifications' and if they see 5 of them in a row, they'll probably be slightly discouraged to click on any of them.

Use a third party scheduling?

Again, it depends. Just make sure you know the app you're using (and timezones). I came across some posts that were published via third party app and the link was broken (so I wasn't able to 'get' to that post).

Secret tip?

Short videos via YouTube. Don't forget to create a playlist with related videos first, then share the video. If people watch until the end and are 'hungry' for more, you don't miss your chance because another video starts playing straight away.

READ ALSO: MARKETING GUIDE 2014

Far side of Facebook

''Organic posts are most popular social tactic but paid ads are more successful''

The strategy has changed so much since FB went public. It's a matter of fact --> no advertising = no reach. Read about other recent interesting digital marketing stats

READ ALSO: HOW TO GET MORE ENGAGEMENT ON FACEBOOK

If Cost-Per-Action Is On Your Mind

Let's be honest. As much as I like Facebook and consider to be an essential part of online marketing, there are some times when I would call this social platform a Failbook. On the other hand, problems are hidden opportunities and coming up with a smarter solution or different approach can bring you unexpected results. We all like little victories, don't we.

Since Facebook changed its algorithm in publishing stories, we'd regularly take advantage of promoted stories. Read about another, in some cases sure to be more effective approach.


READ ALSO: EXAMPLES OF OUTSTANDING FACEBOOK CAMPAIGNS