Storytelling and Digital Age

Storytelling is simply content creating. I really enjoyed this article about 'THE EVOLUTION OF STORYTELLING', still very accurate although few years old.

So far, these types of stories live mostly in the entertainment space, but as the culture vultures we are in advertising, there’s little doubt that brands will soon follow suit.

We have seen plots aug­mented, new characters created, and chunks of narrative distributed via new channels. The goal is to surround a potential audience with multiple entry points into films and TV shows, expanding the audience while we build fandom among adherents. 

The evolution of storytellingChosen by Lars Bastholm, chief digital creative officer,
Ogilvy North America and Steve Wax, co-founder and
managing partner, Campfire, New York

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How visually appealing is your brand?

This is an oldie but goodie. Ask a five year old little girl, she will tell you. This cute but true video reminded me of 'Supersize me' documentary film, in a sense of how brands (colours / execution / marketing strategy) influence people from a very early age. It's a tough world out there... if you have kids, you understand.