It's easy, it's not easy. Yes, there's a lot of information out there, but you have to connect the dots to see the bigger picture. When I get asked: 'Can I just see how you do it?', I get annoyed a bit, nobody shares know-how for free....
Showing posts with label Digital Media. Show all posts
Showing posts with label Digital Media. Show all posts
As times moves on with social media
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| Image via http://econsultancy.com |
How Social Media is Changing Business
In 10 years, social won’t even be a question. In the same way we don’t question using the internet to conduct business now, we won’t be questioning the use of social tools. It will be so ingrained that we’ll have a hard time imagining how we ever did anything without it.
for
The Daily Muse
READ ALSO: AS TIMES MOVE WITH SOCIAL MEDIA
Storytelling and Digital Age
Storytelling is simply content creating. I really enjoyed this article about 'THE EVOLUTION OF STORYTELLING', still very accurate although few years old.
So far, these types of stories live mostly in the entertainment space, but as the culture vultures we are in advertising, there’s little doubt that brands will soon follow suit.
We have seen plots augmented, new characters created, and chunks of narrative distributed via new channels. The goal is to surround a potential audience with multiple entry points into films and TV shows, expanding the audience while we build fandom among adherents.
The evolution of storytellingChosen by Lars Bastholm, chief digital creative officer,
Ogilvy North America and Steve Wax, co-founder and
managing partner, Campfire, New York
Ogilvy North America and Steve Wax, co-founder and
managing partner, Campfire, New York
READ ALSO: MARKETING GUIDE FOR 2014
Apparently, There Are Five Stages of Grief and Six Stages of Social Media Transformation
In my books, it's rather a never-ending story, but we all hope for a nice happy end. A lot of useful information to be found in this presentation.
Marketing with 'gaming' is the new thing
''Kinect for Xbox 360 is changing the game. Well, it’s changing how you play games. And how you watch TV. And movies. And listen to music. Because with Kinect, there are no controllers. Or remotes. There’s just you. And if you ask us, that’s all you need'' Kinect.com
Let me get you an update on this. KINECT IS CHANGING THE MARKETING GAME. We talk about social media and how it is going to have big impact on everything. What we forget is the fact that digital intelligence (clever screens in particular) can enormously influence customers' experience and purchase decisiveness - from bus stops to window shopping.
Many brands, including Nike and Topshop, are at the starting point of this race for customer's attention. It will be interesting to see who will get out of breath first - if the customer or the retailer.
Imagine being able to try twenty-two dresses in two minutes. Or try how that gorgeous bag looks in your hand. And share the look on facebook or other social media.
Another clever but expected example of integration Kinect in branding is Nike's Kinect Training for Xbox. You bet that a person using this will not wear Addidas outfit.
Let me get you an update on this. KINECT IS CHANGING THE MARKETING GAME. We talk about social media and how it is going to have big impact on everything. What we forget is the fact that digital intelligence (clever screens in particular) can enormously influence customers' experience and purchase decisiveness - from bus stops to window shopping.
Many brands, including Nike and Topshop, are at the starting point of this race for customer's attention. It will be interesting to see who will get out of breath first - if the customer or the retailer.
Imagine being able to try twenty-two dresses in two minutes. Or try how that gorgeous bag looks in your hand. And share the look on facebook or other social media.
Another clever but expected example of integration Kinect in branding is Nike's Kinect Training for Xbox. You bet that a person using this will not wear Addidas outfit.
Email signature that generates you business leads
There’s a huge gap between email and the social and dynamic web of today and WiseStamp will help you to create your very own email signature. Go for it!
History of Social Media
I don't think it is completely accurate but I appreciate the thought. It all depends how we define social media. What is interesting in this infographics is the relation between certain channels.
I think internet started to be social from the point where you were allowed to give feedback and express your thoughts while making them available to others.
![A History of Social Media [Infographic] - Infographic](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_u-sWmD96xgFSxv_eZK-OVSjFU3whGvVfW7KGm0I6Nilt4oBBNmU7aGPB1KYVkKHtNU-XOHFPypoaO2oGqBFas6TuuX8ychY9a4GE-gXqeY5oHU4j4gcsBS51HdshgJ4Yz4XdY=s0-d "A History of Social Media [Infographic] - Infographic")
I think internet started to be social from the point where you were allowed to give feedback and express your thoughts while making them available to others.
Mobile Marketing
Doesn't it make you wonder, how come all the people find their mobile devices more attractive than interaction with friends? Surely it's taken a bit out of context, but these days this is not an uncommon sight in caffees and restaurants. If nothing, it just proves that you need to integrate mobile marketing (including mobile version for your website) into your marketing strategy.
Where do you 'use it'? Apparently, bed / couch / kitchen are the most favourite places to use a tablet
Google published a new qualitative research on user behavior and tablets. Some of the results are more than expected. More or less, a tablet is a device for passive consumption of content. People on it mostly dealt with personal issues, playd games and read e-mails. More surprising, however, is that the number of people who use the tablet in bed equaled number of people using the tablet on the couch. Almost half of respondents also used tablets in the kitchen.
Tablet is often a bit of a supplementary activity made possible by the fact that people nowadays can deal with multiple screens at once. The most common shared activity is watching television. Together, these two activities can be handled by more than 60 percent respondents. In 40 percent, respondents were tracking the tablet and their additional activity would be eating and drinking, 27 percent also cooking. Tablets are not so much an escape from boredom from television, but often used to improve the experience of watching TV, perhaps searching for information related to the currently running program. The research, however, also worked out that the TV is often used as "background noise" while people were doing on the tablet completely unrelated activities such as checking email.
Google is obviously interested in the level of online purchases from tablets. According to the study, while 58 percent of users took some "pre-buy survey" on their mobile devices, but many of them then decided to complete the purchase on laptops or desktop computers. Activities associated with the acquisition were at 30 percent more common on devices other than tablets and shops (17 percent). The reasons mentioned included lack of stored credentials for e-shops or difficulty completing payment information on the touch screen tablets.
One of the research notes thus: "It is important to provide uninterrupted experience across all devices, users and to be able to activity started on one of your devices simply continue on another." Fulfilling this mission is a way for consumer electronics manufacturer and creator of websites and applications one of the most important tasks that have the potential to raise the level of e-commerce.
Sources: research.google.com ( Understanding Tablet Use: A Multi-Method Exploration )
Google is obviously interested in the level of online purchases from tablets. According to the study, while 58 percent of users took some "pre-buy survey" on their mobile devices, but many of them then decided to complete the purchase on laptops or desktop computers. Activities associated with the acquisition were at 30 percent more common on devices other than tablets and shops (17 percent). The reasons mentioned included lack of stored credentials for e-shops or difficulty completing payment information on the touch screen tablets.
One of the research notes thus: "It is important to provide uninterrupted experience across all devices, users and to be able to activity started on one of your devices simply continue on another." Fulfilling this mission is a way for consumer electronics manufacturer and creator of websites and applications one of the most important tasks that have the potential to raise the level of e-commerce.
Sources: research.google.com ( Understanding Tablet Use: A Multi-Method Exploration )
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