'A must watch' if you're in consumer goods and market research.
READ ALSO: LOYALTY TO BRANDS (UK)
Showing posts with label Branding Essentials. Show all posts
Showing posts with label Branding Essentials. Show all posts
Storytelling and Digital Age
Storytelling is simply content creating. I really enjoyed this article about 'THE EVOLUTION OF STORYTELLING', still very accurate although few years old.
So far, these types of stories live mostly in the entertainment space, but as the culture vultures we are in advertising, there’s little doubt that brands will soon follow suit.
We have seen plots augmented, new characters created, and chunks of narrative distributed via new channels. The goal is to surround a potential audience with multiple entry points into films and TV shows, expanding the audience while we build fandom among adherents.
The evolution of storytellingChosen by Lars Bastholm, chief digital creative officer,
Ogilvy North America and Steve Wax, co-founder and
managing partner, Campfire, New York
Ogilvy North America and Steve Wax, co-founder and
managing partner, Campfire, New York
READ ALSO: MARKETING GUIDE FOR 2014
Brands on Instagram
Great update by Instagram meaning further engagement and increased exposure. From marketing point of view (think brands and company and company accounts), this is a great opportunity for the right brands.
Introducing Photos of You from Instagram on Vimeo.
Marketing with 'gaming' is the new thing
''Kinect for Xbox 360 is changing the game. Well, it’s changing how you play games. And how you watch TV. And movies. And listen to music. Because with Kinect, there are no controllers. Or remotes. There’s just you. And if you ask us, that’s all you need'' Kinect.com
Let me get you an update on this. KINECT IS CHANGING THE MARKETING GAME. We talk about social media and how it is going to have big impact on everything. What we forget is the fact that digital intelligence (clever screens in particular) can enormously influence customers' experience and purchase decisiveness - from bus stops to window shopping.
Many brands, including Nike and Topshop, are at the starting point of this race for customer's attention. It will be interesting to see who will get out of breath first - if the customer or the retailer.
Imagine being able to try twenty-two dresses in two minutes. Or try how that gorgeous bag looks in your hand. And share the look on facebook or other social media.
Another clever but expected example of integration Kinect in branding is Nike's Kinect Training for Xbox. You bet that a person using this will not wear Addidas outfit.
Let me get you an update on this. KINECT IS CHANGING THE MARKETING GAME. We talk about social media and how it is going to have big impact on everything. What we forget is the fact that digital intelligence (clever screens in particular) can enormously influence customers' experience and purchase decisiveness - from bus stops to window shopping.
Many brands, including Nike and Topshop, are at the starting point of this race for customer's attention. It will be interesting to see who will get out of breath first - if the customer or the retailer.
Imagine being able to try twenty-two dresses in two minutes. Or try how that gorgeous bag looks in your hand. And share the look on facebook or other social media.
Another clever but expected example of integration Kinect in branding is Nike's Kinect Training for Xbox. You bet that a person using this will not wear Addidas outfit.
Email signature that generates you business leads
There’s a huge gap between email and the social and dynamic web of today and WiseStamp will help you to create your very own email signature. Go for it!
What do your customers think about you?
Sesame Street is just like any other street. There are different businesses and you come across many different 'creatures'. Who do you think would your customers compare you to?
Imagine this was your website...
And this would be the feeling they would have after few more 'clicks around'
Your website is just like your customer service. If it doesn't work, it will show...
Imagine this was your website...
And this would be the feeling they would have after few more 'clicks around'
Your website is just like your customer service. If it doesn't work, it will show...
How visually appealing is your brand?
This is an oldie but goodie. Ask a five year old little girl, she will tell you. This cute but true video reminded me of 'Supersize me' documentary film, in a sense of how brands (colours / execution / marketing strategy) influence people from a very early age. It's a tough world out there... if you have kids, you understand.
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