Showing posts with label What should a successful website have. Show all posts
Showing posts with label What should a successful website have. Show all posts
What do your customers think about you?
Sesame Street is just like any other street. There are different businesses and you come across many different 'creatures'. Who do you think would your customers compare you to?
Imagine this was your website...
And this would be the feeling they would have after few more 'clicks around'
Your website is just like your customer service. If it doesn't work, it will show...
Imagine this was your website...
And this would be the feeling they would have after few more 'clicks around'
Your website is just like your customer service. If it doesn't work, it will show...
Fashion fixed, by Asos.com
No wonder ASOS is shipping two jumbo jets of product to Australia each week. I have been a big fan for years (even in the UK, let's say early 2006). Receiving another great email update, it made me think - what is behind its success, from a customer's point of view?
WEBSITE
fresh content / great images / user-friendly navigation / segmentation / search filters
PRODUCTS
super broad range and endless possibilities of choice (including curve and maternity), well-written product description and images - and best of all mini catwalk videos, and let's be honest, it's all very reasonably priced
SOCIAL MEDIA
sharing / engagement of fashion bloggers / personalisation - outfits & looks / trends & features, mobile phone app - ASOS have the most complex social media strategy I've ever seen
EXTRAS
magazine, own brands, great discounts, very good customer service, free shipping and returns
I love the way ASOS has built unbelievable number of loyal followers and to be honest, I don't see any similar competition in the years to come.
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