Now think marketing - Social Media - About Jana: How social media influences purchasing decisions

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92 percent of marketers say that their social media efforts have generated more exposure for their businesses

Social Examiner recently published a report about stats and trends for 2014. Have a look.

1/ INCREASED EXPOSURE

I am pleased this has been confirmed. Just don't forget to make the customer/sales life cycle work for you.

2/ VISUAL ASSETS

As mentioned before, attention span of an average customer is about eight seconds. Pictures and infographics help to engage and let the customer memorise your point.

3/ BLOGGING

Again, very happy this is being confirmed too. There were times I had to endlessly justify why blogging is important and what are main benefits of providing good quality content on blogs.

4/ GOOGLE+

Yes, I know, not many people are happy about this (and there's lots of rumours about Google+ being left to die slowly), but again - if you want good results in Google search, Google+ can help you enormously.

5/ PODCASTS

A rather new one for me as I'd expect videos to be more effective. I look forward to seeing what the next months will bring in podcasting.

6/ FACEBOOK ADS

It's a big yes from me. Facebook is most versatile of all mainstream social media channels. Targeting your audience is pretty straight forward. You see the stats, you can take your strategy further.

8/ ROI

Well, there's a bit of confusion about Social ROI. Especially for businesses that can't use offers on regular basis. But if you improve event tracking and set sensible goals as a start, you'll get a good idea about what converts the best.

Infographics used via SocialMedia Examiner

How Social Media is Changing Business

In 10 years, social won’t even be a question. In the same way we don’t question using the internet to conduct business now, we won’t be questioning the use of social tools. It will be so ingrained that we’ll have a hard time imagining how we ever did anything without it.

Katie Douthwaite for The Daily Muse

READ ALSO: AS TIMES MOVE WITH SOCIAL MEDIA

Apparently, There Are Five Stages of Grief and Six Stages of Social Media Transformation

In my books, it's rather a never-ending story, but we all hope for a nice happy end. A lot of useful information to be found in this presentation.

Let's get engaged!

Aim for engaging content, but let's be honest - without using 'promoted stories', you'll never reach high enough. Facebook is about reaching your customers when they are not at your store (for example) and building loyalty (helps you develop your business). Combined with special offers and product insights, you will get them buy the products and spread the word for you.