Showing posts with label Creating Content. Show all posts
Showing posts with label Creating Content. Show all posts
How do you convert a customer?
I would call this presentation 'opportunities in content marketing and how to convert a customer'. Success is not a straight road, you need to be innovative and have a strategy in place. It's very unlikely that customers will buy your product just the very first time they'll see a product ad. Many brands still don't realise this.
READ ALSO: LISTEN TO YOUR AUDIENCE
READ ALSO: LISTEN TO YOUR AUDIENCE
How to stand out with Pinterest
I came across some really simple and creative examples of using Pinterest, so if you want to go beyond the usual pinning, hope this helps you getting started...
I wish I've thought of that. Creating a cover with a text layover provides much bigger visual impact. User is able to navigate through the cluttered pin world in a much more pleasant way.
1) Pinboard Names and Covers
I wish I've thought of that. Creating a cover with a text layover provides much bigger visual impact. User is able to navigate through the cluttered pin world in a much more pleasant way.
2) Rich Pins with Foursquare
See how it's done. So much potential! Helps to bring community together and promote cooperation.
SEE ALSO: SOCIAL NETWORKING TRENDS
We will survive! Marketing guide for 2014
In 2013, the average consumer's attention span was just eight seconds. Try to create short-form videos, use striking images, include an irresistible call to action, spread an integrated message, show your ad on TV as well as FB at the same time...
- Think quality over quantity (100 people who care about your brand are better than 1,000,000 people who don't)
- Create ads that amuse and entertain, pull on the heartstrings, or solve a problem
Magic wand = passion, listening to your audience, willingness to change and adapt
...but first, take those gloves off and start some sensory work...
READ ALSO: WHY YOUR CONTENT MARKETING INITIATIVES ARE FAILING
READ ALSO: WHY YOUR CONTENT MARKETING INITIATIVES ARE FAILING
As times moves on with social media
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| Image via http://econsultancy.com |
Oh, you and that silly content marketing stuff...
Of course I try to keep in the marketing loop while being 'on the top of things'. Currently having around seventy different shortcuts in my 'read&learn' folder, wondering if the 10 Best Infographics That Will Change Your Life or How to Please Your CEO with More Effective SEO (I made that up actually), will make my life of a marketing meerkat (I made that up too) easier.
This presentation is completely spot-on and funny too.
Storytelling and Digital Age
Storytelling is simply content creating. I really enjoyed this article about 'THE EVOLUTION OF STORYTELLING', still very accurate although few years old.
So far, these types of stories live mostly in the entertainment space, but as the culture vultures we are in advertising, there’s little doubt that brands will soon follow suit.
We have seen plots augmented, new characters created, and chunks of narrative distributed via new channels. The goal is to surround a potential audience with multiple entry points into films and TV shows, expanding the audience while we build fandom among adherents.
The evolution of storytellingChosen by Lars Bastholm, chief digital creative officer,
Ogilvy North America and Steve Wax, co-founder and
managing partner, Campfire, New York
Ogilvy North America and Steve Wax, co-founder and
managing partner, Campfire, New York
READ ALSO: MARKETING GUIDE FOR 2014
Apparently, There Are Five Stages of Grief and Six Stages of Social Media Transformation
In my books, it's rather a never-ending story, but we all hope for a nice happy end. A lot of useful information to be found in this presentation.
Say 'Cleese' :)
Apparently, the word 'creative' has been largely over-used in 2012. Personally, I don't see it as a bad thing. Where is creativity, there is evolution.
I totally love this great article by BrainPickings and really enjoyed John Cleese's lecture about creativity. Happy 2013 ;)
I totally love this great article by BrainPickings and really enjoyed John Cleese's lecture about creativity. Happy 2013 ;)
Social Networking Trends
Social networking is the most popular online activity worldwide
Social networking behavior both transcends and reflects regional differences around the world
The importance of Facebook cannot be overstated
Microblogging has emerged as a disruptive new force in social networking
Local social networks are making inroads globally
It’s not just young people using social networking anymore – it’s everyone
‘Digital natives’ suggest communications are going social
Social networking leads in online display advertising in the U.S., but lags in share of dollars
The next disrupters have yet to be decided
Mobile devices are fueling the social addiction
ComScore - BUILDING MORE INFORMED MOBILE STRATEGIES
READ ALSO: LOCAL SEARCH
Social networking behavior both transcends and reflects regional differences around the world
The importance of Facebook cannot be overstated
Microblogging has emerged as a disruptive new force in social networking
Local social networks are making inroads globally
It’s not just young people using social networking anymore – it’s everyone
‘Digital natives’ suggest communications are going social
Social networking leads in online display advertising in the U.S., but lags in share of dollars
The next disrupters have yet to be decided
Mobile devices are fueling the social addiction
ComScore - BUILDING MORE INFORMED MOBILE STRATEGIES
READ ALSO: LOCAL SEARCH
Instragram Web profiles
Instagram attempts to reach out to wider audiences, introducing new web profiles, with a header collage (resembling facebook's timeline) and grid column system (resembling pinterest's layout). Hard to say if this is a smart move, considering that over 60% social media traffic comes from mobile devices. For me personally it's thumbs up. To survive / sustain, every platform needs to evolve and update regularly. Keep your eyes wide open!
It's the little things
There is nothing more encouraging than seeing a local art institution (well not local and it is not an institution such as) being really creative and proactive when using social media. For the launch of their programme they substituted their normal landing page with an embedded YouTube video featuring a cute furry thing. Unfortunately this video had context Google ads at the end, that were slightly inappropriate (but well played for Google). Lesson learnt, I hope.
Google + Authorship
DO IT NOW! If you create content on the internet, you need to make sure it is recognized by Google. This should be one of your first steps.
READ ALSO: GOOGLE+ SCORES ANOTHER PLUS
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