In 2013, the average consumer's attention span was just eight seconds. Try to create short-form videos, use striking images, include an irresistible call to action, spread an integrated message, show your ad on TV as well as FB at the same time...
- Think quality over quantity (100 people who care about your brand are better than 1,000,000 people who don't)
- Create ads that amuse and entertain, pull on the heartstrings, or solve a problem
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