Viral inception ;)

It's the little things

There is nothing more encouraging than seeing a local art institution (well not local and it is not an institution such as) being really creative and proactive when using social media. For the launch of their programme they substituted their normal landing page with an embedded YouTube video featuring a cute furry thing. Unfortunately this video had context Google ads at the end, that were slightly inappropriate (but well played for Google). Lesson learnt, I hope.

It's a NO-BRAINER

There is more to this video than just some fun and quirky facts about science (and hey, all the facts about cockroaches and reflexes - what great conversation starters, haha). It shows another side of the internet, the amazing possibilities of sharing information and knowledge. Don't you wish your science teacher was as cool as this guy?