Memorable and Experimental Campaigns

Evolution is inevitable, even in ad campaigns. Big budget helps as well as unexpected emotions, stunts, hidden cameras, etc. You get the idea...

My favourite from the

'Here Are 15 of Marketing's Most Memorable Experiential Moves'

is this one

TNT: "Push to Add Drama"
This effort from Belgian agency Duval Guillaume forever raised the bar for stunts. In 2012, in a sleepy Belgian town square, passersby encountered a mysterious red button labeled "Push to Add Drama." Those who bit unleashed havoc on the streets in the form of ambulances, fist fights and gunshots -- all in an effort to promote the channel's "Daily Dose of Drama."



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