Storytelling and Digital Age

Storytelling is simply content creating. I really enjoyed this article about 'THE EVOLUTION OF STORYTELLING', still very accurate although few years old.

So far, these types of stories live mostly in the entertainment space, but as the culture vultures we are in advertising, there’s little doubt that brands will soon follow suit.

We have seen plots aug­mented, new characters created, and chunks of narrative distributed via new channels. The goal is to surround a potential audience with multiple entry points into films and TV shows, expanding the audience while we build fandom among adherents. 
The evolution of storytellingChosen by Lars Bastholm, chief digital creative officer,
Ogilvy North America and Steve Wax, co-founder and
managing partner, Campfire, New York