tag:blogger.com,1999:blog-5775123566688043922023-11-17T04:56:28.859+10:30Now think marketing - Social Media - About JanaUnknownnoreply@blogger.comBlogger70125tag:blogger.com,1999:blog-577512356668804392.post-10177211243367612432015-03-08T22:47:00.001+10:302015-03-08T23:15:35.741+10:30Customer acquisition vs retention<div class="separator" style="clear: both; text-align: center;">
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Source: <a href="http://webmag.co/customer-acquisition-vs-retention/" target="_blank">WebMag</a><br />
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<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-71298729327614220822014-07-13T22:14:00.000+09:302014-07-13T22:14:07.488+09:30Content Marketing Checklist<div class="separator" style="clear: both; text-align: center;">
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<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-24177828872309336342014-06-04T12:03:00.001+09:302014-06-04T12:45:45.497+09:30What works on Facebook these days?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqP3XMOgFrhm0X84sO1xcB7NjroAhnvMfXlE0DEhf3VudaV7ecWQaO4O5e6cdSj-sVFxhs4_ffYNCPEbWBe3iQoKyca2AIsK6H04I6Vk5rc76BuvPRnWdoD7P9AChp2Ktzrl6dZ36tVin1/s1600/takenote.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqP3XMOgFrhm0X84sO1xcB7NjroAhnvMfXlE0DEhf3VudaV7ecWQaO4O5e6cdSj-sVFxhs4_ffYNCPEbWBe3iQoKyca2AIsK6H04I6Vk5rc76BuvPRnWdoD7P9AChp2Ktzrl6dZ36tVin1/s1600/takenote.jpg" height="104" width="640" /></a></div>
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I've noticed that the organic reach can be increased if you follow few simple steps.<br />
The main trend is... <b>COLLABORATION.</b><br />
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1/ SHARE A POPULAR PHOTO/POST FROM A PAGE WITH BIG AUDIENCE</h3>
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Not long ago, it didn't really matter if you published your own photo or shared somebody else's. But now, from my experience, popular photos from popular pages <b>GET BIGGER REACH.</b><br />
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FB also changed the way it displays shared posts. Now, it looks more like a 'friendly handshake', before it looked like a 'slap in a face'. You get the idea...<br />
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2/ CREATE SHARING CIRCLES</h3>
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I know it sounds odd to talk about circles on FB, but the idea is - collaborate with business, tag them and share their content, providing they share yours. Make sure this is a win/win situation (eg. kids product sharing what's on for families sharing healthy tips on nutrition).<br />
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3/ PROMOTE CONTENT WITH GIVEAWAYS</h3>
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It looks like you can benefit from a shared audience on FB, so collaborate on giveaways, share and promote it.<br />
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<b><i>What is the weakest link I've encountered?</i></b><br />
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As much as it sounds silly, many business still haven't secured their FB user name, meaning that if you want to mention them in your post, it's a real struggle. Also, don't forget to make it a reasonable one, especially if your regular business name is long.<br />
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READ ALSO: <a href="http://nowthinkmarketing.blogspot.com.au/2013/04/if-cost-per-action-is-on-your-mind.html">IF COST PER ACTION IS ON YOUR MIND</a><br />
<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-5298890951433585512014-06-04T11:35:00.002+09:302014-06-04T12:07:33.165+09:3092 percent of marketers say that their social media efforts have generated more exposure for their businessesSocial Examiner recently published a report about stats and trends for 2014.<a href="http://www.mediabistro.com/alltwitter/7-social-marketing-trends_b57601"> Have a look.</a><br />
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1/ INCREASED EXPOSURE<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinog4L1dmi1EqPM3CTWmXrwe2DMbgHHbk2fF8C0N8O_8B7j85V-bsc8woVcLolQPAcJlYXuSfWnVWWOCRpcsN5TBXm4DrpOsqdm9OWqvj8dovxku18QNcLMxp_wAdqgVC1eFddhOdwbsO1/s1600/social-media-trends1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinog4L1dmi1EqPM3CTWmXrwe2DMbgHHbk2fF8C0N8O_8B7j85V-bsc8woVcLolQPAcJlYXuSfWnVWWOCRpcsN5TBXm4DrpOsqdm9OWqvj8dovxku18QNcLMxp_wAdqgVC1eFddhOdwbsO1/s1600/social-media-trends1.jpg" height="366" width="640" /></a></h3>
I am pleased this has been confirmed. Just don't forget to make the customer/sales life cycle work for you.<br />
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2/ VISUAL ASSETS</h3>
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As mentioned before, attention span of an average customer is about eight seconds. Pictures and infographics help to engage and let the customer memorise your point.<br />
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3/ BLOGGING</h3>
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Again, very happy this is being confirmed too. There were times I had to endlessly justify why blogging is important and what are main benefits of providing good quality content on blogs.<br />
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4/ GOOGLE+</h3>
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Yes, I know, not many people are happy about this (and there's lots of rumours about Google+ being left to die slowly), but again - if you want good results in Google search, Google+ can help you enormously.<br />
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5/ PODCASTS</h3>
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A rather new one for me as I'd expect videos to be more effective. I look forward to seeing what the next months will bring in podcasting.<br />
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6/ FACEBOOK ADS</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_UUJxTfppGjjKWJGxIZsEmEVRU3_TRKzfYYDu1FBpo_Vw-gA99Wn0HXN9kPCMWW5vr05-SI5L9z345iXTPj_nGvhVmgDF_hwxZhqWxLUuVEShnHbUcAeivD420-TN75uidrh4yWn4Wexd/s1600/social-media-trends6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_UUJxTfppGjjKWJGxIZsEmEVRU3_TRKzfYYDu1FBpo_Vw-gA99Wn0HXN9kPCMWW5vr05-SI5L9z345iXTPj_nGvhVmgDF_hwxZhqWxLUuVEShnHbUcAeivD420-TN75uidrh4yWn4Wexd/s1600/social-media-trends6.jpg" height="430" width="640" /></a></div>
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It's a big yes from me. Facebook is most versatile of all mainstream social media channels. Targeting your audience is pretty straight forward. You see the stats, you can take your strategy further.<br />
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8/ ROI</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwZGkyHY8-Ww9qqhyeUUB_uk3Xb_3CVKX7U0UEoD8De8PrGtVlu4WAmK6R82Qh7IeFuU9Bf8LR4d8CNpXk7KzUGVvX5d0rFQAisoWFPHPZZ5z4e72fDovDoalQFWoV-fmbD2g2AoVRb__K/s1600/social-media-trends7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwZGkyHY8-Ww9qqhyeUUB_uk3Xb_3CVKX7U0UEoD8De8PrGtVlu4WAmK6R82Qh7IeFuU9Bf8LR4d8CNpXk7KzUGVvX5d0rFQAisoWFPHPZZ5z4e72fDovDoalQFWoV-fmbD2g2AoVRb__K/s1600/social-media-trends7.jpg" height="492" width="640" /></a></div>
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Well, there's a bit of confusion about Social ROI. Especially for businesses that can't use offers on regular basis. But if you improve event tracking and set sensible goals as a start, you'll get a good idea about what converts the best.<br />
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Infographics used via <a href="http://www.mediabistro.com/alltwitter/7-social-marketing-trends_b57601" target="_blank">SocialMedia Examiner</a><br />
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READ ALSO: <a href="http://nowthinkmarketing.blogspot.com.au/2014/02/we-will-survive-marketing-guide-for-2014.html">MARKETING GUIDE 2014</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-38213252004247996022014-06-03T14:41:00.001+09:302014-06-04T11:38:42.508+09:30How do you convert a customer?I would call this presentation 'opportunities in content marketing and how to convert a customer'. Success is not a straight road, you need to be innovative and have a strategy in place. It's very unlikely that customers will buy your product just the very first time they'll see a product ad. Many brands still don't realise this.<br />
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<iframe allowfullscreen="" frameborder="0" height="421" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/34772391" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="512"> </iframe> <br />
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<strong> <a href="https://www.slideshare.net/randfish/why-content-marketing-fails" target="_blank" title="Why Content Marketing Fails">Why Content Marketing Fails</a> </strong> from <strong><a href="http://www.slideshare.net/randfish" target="_blank">Rand Fishkin</a></strong> </div>
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READ ALSO: <a href="http://nowthinkmarketing.blogspot.com.au/2014/03/magic-wand-passion-listening-to-your.html">LISTEN TO YOUR AUDIENCE</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-9769320903991021442014-05-09T13:46:00.003+09:302014-05-09T13:49:29.777+09:30Inspiring Social Sales LeadersAn infographics like this makes me very happy. I love clever people! It just shows you should never stop evolving and re-inventing yourself...<br />
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READ ALSO: <a href="http://nowthinkmarketing.blogspot.com.au/2013/05/blog-post.html">CREATING SOCIAL CONTENT</a><br />
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<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-25394460177268293742014-05-07T13:45:00.002+09:302014-05-07T13:49:23.623+09:30Local SearchYesterday, I was trying to allocate the closest shop to get a basic microphone. NOT-A-SINGLE-LOCAL-RESULT! Check out these stats by <a href="http://www.thinkwithgoogle.com/research-studies/how-advertisers-can-extend-their-relevance-with-search.html">Google Think</a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpIl9ibRms92rYhuBBQIEluldnTNma6YC2fvH-sdPn4OMVuLLqbOrHWWFfoWDs01JgVcTEVAs3ZE-dkQxwVV0UK-VJAN0eizOoLvYwcpYNIpdUAaSVkep4GrMBJdnw35sRDVAgKOktY7GK/s1600/90.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpIl9ibRms92rYhuBBQIEluldnTNma6YC2fvH-sdPn4OMVuLLqbOrHWWFfoWDs01JgVcTEVAs3ZE-dkQxwVV0UK-VJAN0eizOoLvYwcpYNIpdUAaSVkep4GrMBJdnw35sRDVAgKOktY7GK/s1600/90.JPG" height="142" width="640" /></a></div>
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READ ALSO: <a href="http://nowthinkmarketing.blogspot.com.au/2012/11/social-networking-trends.html">SOCIAL NETWORKING TRENDS / MOBILE</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-46745464590713035162014-05-07T13:35:00.000+09:302014-05-07T13:36:55.638+09:30SEO ScienceIt's easy, it's not easy. Yes, there's a lot of information out there, but you have to connect the dots to see the bigger picture. When I get asked: 'Can I just see how you do it?', I get annoyed a bit, nobody shares know-how for free....<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="356" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/24743889?rel=0" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="427"> </iframe> <br />
<div style="margin-bottom: 5px;">
<b> <a href="https://www.slideshare.net/searchengineland/periodic-table-guide-to-seo-by-search-engine-land" target="_blank" title="Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLand">Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLand</a> </b> from <b><a href="http://www.slideshare.net/searchengineland" target="_blank">Search Engine Land</a></b> </div>
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<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-61357913866020845532014-04-01T12:36:00.000+10:302014-04-01T12:36:30.212+10:30How to get social media campaigns right #nomakeupselfie <a href="https://econsultancy.com/blog/64609-cancer-research-uk-on-how-its-social-team-reacted-to-nomakeupselfie" target="_blank">Brilliant article</a> explaining key points of the #nomakeupselfie campaign.<br />
<br />
Great points about Q&A, relevant content, PPC campaign, integrating mobile donations and how 'nominations' were the key to amplification.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-BPk6PFMoM-GeoA74jNEVHnJgAdoUFRPhYw6d_Mt_oy5kI5Y6mObzsPEuyLs0avTgOFbOfdZ0ohL6WSIDw7-kxB_JU0puaSDCtr39tLGP-xorsE0MNYgdjxM5uw0yBHANPC7p7Yq1VJd5/s1600/points.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-BPk6PFMoM-GeoA74jNEVHnJgAdoUFRPhYw6d_Mt_oy5kI5Y6mObzsPEuyLs0avTgOFbOfdZ0ohL6WSIDw7-kxB_JU0puaSDCtr39tLGP-xorsE0MNYgdjxM5uw0yBHANPC7p7Yq1VJd5/s1600/points.JPG" height="208" width="640" /></a></div>
<br />Source: Cancer Research / <a href="https://econsultancy.com/blog/64609-cancer-research-uk-on-how-its-social-team-reacted-to-nomakeupselfie" target="_blank">Econsultancy</a><br />
<br />
READ ALSO: <a href="http://nowthinkmarketing.blogspot.com.au/search/label/Outstanding%20Examples%20of%20Marketing%20with%20Facebook">OUTSTANDING EXAMPLES OF FACEBOOK CAMPAIGNS</a><br />
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-9357841731217484692014-03-17T14:57:00.001+10:302014-03-17T14:57:41.046+10:30Facebook Ad Term GlossaryPlanning a FB campaign? Make sure you are aware of the <a href="http://www.jonloomer.com/2013/09/11/facebook-link-thumbnail-image-dimensions/" target="_blank">latest image dimensions</a><br />
plus check out Jon's <a href="http://www.jonloomer.com/2013/12/16/facebook-ads-glossary-infographic/" target="_blank">ad term glossary</a> (trust him, he is one of the best around).<br />
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<a href="http://www.jonloomer.com/2013/12/16/facebook-ads-glossary-infographic"><img alt="facebook ads glossary jonloomer infographic Facebook Ads Glossary: Reference of All Important Terms [Infographic]" border="0" src="http://www.jonloomer.com/wp-content/uploads/2013/12/facebook-ads-glossary-jonloomer-infographic.png" title="Facebook Ads Glossary of Terms" /></a></div>
<div>
Courtesy of: <a href="http://jonloomer.com/">JonLoomer.com</a></div>
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<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-1198351243922517432014-03-13T11:46:00.002+10:302014-03-13T11:52:21.631+10:30How to tell Google there is a mobile version of a pageIf you have hours of free time (and are interested into best Google's practices), I strongly recommend their <a href="https://www.youtube.com/user/GoogleWebmasterHelp" target="_blank">YouTube channel</a>. Can't be bothered? That's why you <a href="http://www.aboutjana.com/" target="_blank">hire an expert...</a><br />
<br />
This video focuses on 'How to tell Google there is a mobile version of a page, so it can show the alternate page in mobile search results'. One of the problems I encountered over the time, is the fact that the urls were not linked the right way, which ultimately affected Google page rank. And now, with over 40% web traffic from mobile devices, is even more important to think twice about the code structure and redirecting. <br />
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<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/HVQHbfpqXHM?rel=0" width="560"></iframe>)
<br />
READ ALSO: <a href="http://nowthinkmarketing.blogspot.com.au/2012/10/where-do-you-use-it-apparently-bed.html" target="_blank">WHERE ARE MOBILE DEVICES BEING USED MOST? </a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-63606212789494365272014-03-12T14:43:00.001+10:302014-03-13T11:48:06.175+10:30How to stand out with PinterestI came across some really simple and creative examples of using Pinterest, so if you want to go beyond the usual pinning, hope this helps you getting started...<br />
<br />
<h3>
1) Pinboard Names and Covers</h3>
<br />
I wish I've thought of that. Creating a cover with a text layover provides much bigger visual impact. User is able to navigate through the cluttered pin world in a much more pleasant way.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF-K4gXyWiNaKnYCzmK9DbBdhgnW-ED1C3JepOQp68M6R6ecXCDr7lse3EExUDiGPIAT0ISyqwu0XwfCpVCQQQUZz8f6riNNHYCVPV4MOiWY4al31vkR9mJRNgv9DP5ulU4fO41L4o3X7h/s1600/pinterest-clever.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="How to use pinterest - Jana Zilinkova" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF-K4gXyWiNaKnYCzmK9DbBdhgnW-ED1C3JepOQp68M6R6ecXCDr7lse3EExUDiGPIAT0ISyqwu0XwfCpVCQQQUZz8f6riNNHYCVPV4MOiWY4al31vkR9mJRNgv9DP5ulU4fO41L4o3X7h/s1600/pinterest-clever.JPG" height="498" title="How to use pinterest - Jana Zilinkova" width="640" /></a></div>
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2) Rich Pins with Foursquare</h3>
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See how <a href="http://www.pinterest.com/familyfinder/st-patricks-day-fun-in-savannah-georgia/" target="_blank">it's done.</a> So much potential! Helps to bring community together and promote cooperation.</div>
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<img alt="How to use pinterest - Jana Zilinkova" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeghjL9psQ-xbtwdQ6QfTVZI-34smvYdJGsn2W9vDdvL22xTfAKd_s6de-9MduBp_KsKR0xF3Ws6ZRVYqaTLin48yFVYzPOFCWwLDrbmQzhLhRNgCcquuS4Nxs5vWk74-oZQD12SJ2DEBS/s1600/richpins.JPG" height="286" title="How to use pinterest - Jana Zilinkova" width="640" /> </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaVqkta3-1cD82ORX5spCDHeUAQ1NWk8M65DjYPd-W8wH4FL249JrH0agliRM91Xw3jE9phEFf9zfNfVJ1bjzCADk7wMgHFbG13KNAqYNfRqNo5AoW5Iuk_XLOCXUoKh1Sg1jp62YOFqhw/s1600/richpins1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="How to use pinterest - Jana Zilinkova" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaVqkta3-1cD82ORX5spCDHeUAQ1NWk8M65DjYPd-W8wH4FL249JrH0agliRM91Xw3jE9phEFf9zfNfVJ1bjzCADk7wMgHFbG13KNAqYNfRqNo5AoW5Iuk_XLOCXUoKh1Sg1jp62YOFqhw/s1600/richpins1.JPG" height="270" title="How to use pinterest - Jana Zilinkova" width="640" /> </a></div>
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SEE ALSO: <a href="http://nowthinkmarketing.blogspot.com.au/2012/11/social-networking-trends.html" target="_blank">SOCIAL NETWORKING TRENDS</a> </div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-49145929241388993152014-03-11T22:55:00.000+10:302014-03-11T22:57:37.585+10:30Memorable and Experimental CampaignsEvolution is inevitable, even in ad campaigns. Big budget helps as well as unexpected emotions, stunts, hidden cameras, etc. You get the idea...<br />
<br />
My favourite from the <br />
<h1 itemprop="headline">
<a href="http://adage.com/article/agency-news/15-marketing-s-memorable-experiential-moves/291975/" rel="nofollow" target="_blank">'Here Are 15 of Marketing's Most Memorable Experiential Moves'</a></h1>
is this one<br />
<br />
<b>TNT: "Push to Add Drama"</b><br />
This effort from Belgian agency Duval Guillaume forever raised the bar
for stunts. In 2012, in a sleepy Belgian town square, passersby
encountered a mysterious red button labeled "Push to Add Drama." Those
who bit unleashed havoc on the streets in the form of ambulances, fist
fights and gunshots -- all in an effort to promote the channel's "Daily
Dose of Drama."<br />
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<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0" height="270" id="flashObj" width="480"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="videoId=3323976379001&playerID=792865957001&playerKey=AQ~~,AAAAABaD_Us~,27iukNn8neTiu2V3RNN9cU_M67_q36be&domain=embed&dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" bgcolor="#FFFFFF" flashVars="videoId=3323976379001&playerID=792865957001&playerKey=AQ~~,AAAAABaD_Us~,27iukNn8neTiu2V3RNN9cU_M67_q36be&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="480" height="270" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object>
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READ ALSO: <a href="http://nowthinkmarketing.blogspot.com.au/2013/05/what-will-you-do-for-like.html" target="_blank">WHAT WILL YOU DO FOR A 'LIKE'</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-56112445444854794162014-03-06T21:52:00.002+10:302014-03-06T21:52:35.205+10:30A Dr. Seuss-Inspired Guide to TwitterA fourth tip for you, on being great at Twitter:<br />
Pay attention to trends if you want to shine (like glitter).<br />
Don’t ignore what people like, even if it seems silly,<br />
A ridiculous gif, could help you make your first mill-y.<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="511" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/31781834?rel=0" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="479"> </iframe> <br />
<div style="margin-bottom: 5px;">
<b> <a href="https://www.slideshare.net/hootsuite/drseuss-twitterguideslide" target="_blank" title=" A Dr. Seuss-Inspired Guide to Twitter"> A Dr. Seuss-Inspired Guide to Twitter</a> </b> from <b><a href="http://www.slideshare.net/hootsuite" target="_blank">HootSuite</a></b> </div>
<br />
READ ALSO: <a href="http://nowthinkmarketing.blogspot.com.au/2012/10/if-you-are-in-relationship-with-twitter.html" target="_blank">FROM TWITTER TO TWYLAH</a><br />
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<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-90550041660136582932014-02-20T09:56:00.000+10:302014-02-20T09:56:05.260+10:30Why do you need Google+Companies with Google+
profiles have “Prime placement on the right-hand side of the search results,
with photos and promotional posts.”<br />
<br />
Also, you are very likely to be 'on the top', if your localization is done properly. Think organic reach while building up your network, one step at a time. Even <a href="http://searchengineland.com/starbucks-economist-admit-using-google-seo-social-184527" rel="nofollow" target="_blank">Starbucks and Economist</a> agree.<br />
<br />
READ ALSO: <a href="http://nowthinkmarketing.blogspot.com.au/2013/11/google-scores-another-plus.html" target="_blank">GO ORGANIC WITH GOOGLE+</a><br />
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-74057801926090834872014-02-14T14:09:00.000+10:302014-02-20T10:06:25.435+10:30How to get more engagement on Facebook?<h3>
<span style="font-weight: normal;"><span style="font-size: small;"><i>The more time you spend figuring out how to get more engagement on FB, the less time you actually have to engage your audience. </i></span></span></h3>
<br />
<h4>
Post fresh content daily?</h4>
Yes and no. I wouldn't recommend it to all FB pages. You might be better off with 3 a week and boost the best updates with highest virality/engagement<br />
<br />
<h4>
Post more updates a day?</h4>
Rarely. If you do so, make sure you don't post them one after another. Some people receive 'notifications' and if they see 5 of them in a row, they'll probably be slightly discouraged to click on any of them.<br />
<br />
<h4>
Use a third party scheduling?</h4>
<span style="font-weight: normal;">Again, it depends. Just make sure you know the app you're using (and timezones). I came across some posts that were published via third party app and the link was broken (so I wasn't able to 'get' to that post).</span><br />
<br />
<br />
<h4>
Secret tip?</h4>
Short videos via YouTube. Don't forget to create a playlist with related videos first, then share the video. If people watch until the end and are 'hungry' for more, you don't miss your chance because another video starts playing straight away. <br />
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<br />
READ ALSO: <a href="http://nowthinkmarketing.blogspot.com.au/2014/02/we-will-survive-marketing-guide-for-2014.html" target="_blank">MARKETING GUIDE 2014</a><br />
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<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-15835240489442105232014-02-14T13:39:00.000+10:302014-02-14T13:40:54.202+10:30We will survive! Marketing guide for 2014In 2013, the average consumer's attention span was just eight seconds. Try to create short-form videos, use striking images, include an irresistible call to action, spread an integrated message, show your ad on TV as well as FB at the same time...<br />
<ul>
<li>Think quality over quantity (100 people who care about your brand are better than 1,000,000 people who don't)</li>
<li>Create ads that amuse and entertain, pull on the heartstrings, or solve a problem</li>
</ul>
READ ALSO: <a href="http://nowthinkmarketing.blogspot.com.au/2013/09/oh-you-and-that-silly-content-marketing.html" target="_blank">WHY YOUR CONTENT MARKETING INITIATIVES ARE FAILING</a><br />
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<iframe allowfullscreen="" frameborder="0" height="356" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/30905928?rel=0" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="427"> </iframe> <br />
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<b> <a href="https://www.slideshare.net/BrandNetworks/the2014-socialmediamarketingguide-short-30905928" target="_blank" title="The 2014 Social Media Marketing Guide ">The 2014 Social Media Marketing Guide </a> </b> from <b><a href="http://www.slideshare.net/BrandNetworks" target="_blank">Brand Networks</a></b> </div>
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<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-28008023073073273832014-02-05T23:51:00.000+10:302014-02-20T09:59:22.829+10:30Key Commercial Trends for 2014 (UK) by Mintel'A must watch' if you're in <a href="http://www.mintel.com/" target="_blank">consumer goods and market research</a>.<br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/wYm2uNXAUps?list=UUcYmTg1zapjuHs9QohTFjAg" width="560"></iframe><br />
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READ ALSO: <a href="http://nowthinkmarketing.blogspot.com.au/2013/05/loyalty-to-brands.html" target="_blank">LOYALTY TO BRANDS (UK)</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-70261758589462523112014-02-05T22:40:00.000+10:302014-03-06T22:44:47.049+10:30Magic wand = passion, listening to your audience, willingness to change and adapt...but first, take those gloves off and start some sensory work...<br />
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<iframe allowfullscreen="" frameborder="0" height="356" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/18746383?rel=0" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="427"> </iframe> <br />
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<b> <a href="https://www.slideshare.net/missrogue/here-is-your-magic-content-wand" target="_blank" title="Here is Your Magic Content Wand">Here is Your Magic Content Wand</a> </b> from <b><a href="http://www.slideshare.net/missrogue" target="_blank">Tara Hunt</a></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzCTHpihVYsLTGtaSA3064XFeKWuzo4nEAtlYBWYUpQmS58f5UttWMeIt6tgNZngQMyhoxrqR1aSS2da4EKxiKtSNTwmrqt3bvNVvghz7XiD74RZ5A6Lt1RYx1OfabVFCkcCUDBufMQp82/s1600/HEDGEHOGANDFOX.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzCTHpihVYsLTGtaSA3064XFeKWuzo4nEAtlYBWYUpQmS58f5UttWMeIt6tgNZngQMyhoxrqR1aSS2da4EKxiKtSNTwmrqt3bvNVvghz7XiD74RZ5A6Lt1RYx1OfabVFCkcCUDBufMQp82/s1600/HEDGEHOGANDFOX.jpg" height="492" width="640" /></a></div>
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READ ALSO: <a href="http://nowthinkmarketing.blogspot.com.au/2013/09/oh-you-and-that-silly-content-marketing.html" target="">WHY YOUR CONTENT MARKETING INITIATIVES ARE FAILING</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-47201121861753796662014-02-02T23:01:00.000+10:302014-02-17T23:51:11.699+10:30As times moves on with social media<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAqEQhUXyXiUwO8mXHVPTBSXI4gmAwICdNhozq-OOS56AeECRO8GJkrYqOrwP3Wcn6NUL-0AbF9Li_7opz8TffEl4NAbV55P0biZfGrLxhDg5ZCvcD9pCTamyzGbUyUrlmXk4AWwsdRSNs/s1600/socialmediatrends.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAqEQhUXyXiUwO8mXHVPTBSXI4gmAwICdNhozq-OOS56AeECRO8GJkrYqOrwP3Wcn6NUL-0AbF9Li_7opz8TffEl4NAbV55P0biZfGrLxhDg5ZCvcD9pCTamyzGbUyUrlmXk4AWwsdRSNs/s1600/socialmediatrends.JPG" height="446" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image via <a href="http://econsultancy.com/">http://econsultancy.com</a></td></tr>
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READ ALSO: <a href="http://nowthinkmarketing.blogspot.com.au/2013/05/far-side-of-facebook.html" target="_blank">FAR SIDE OF FACEBOOK</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-58221272419298220642013-11-21T11:38:00.000+10:302014-02-14T14:07:37.429+10:30How Social Media is Changing Business<blockquote class="tr_bq">
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<i><span class="microcontent" data-description="In 10 years, social won’t even be a question." data-fragment="in-years-social-wont" data-micro="1" data-url="http://mashable.com/2013/11/20/social-changing-business/">In 10 years, social won’t even be a question.</span>
In the same way we don’t question using the internet to conduct
business now, we won’t be questioning the use of social tools. It will
be so ingrained that we’ll have a hard time imagining how we ever did
anything without it.</i></h3>
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<a href="http://mashable.com/2013/11/20/social-changing-business/" target="_blank"><span class="byline basic">Katie Douthwaite</span></a>
for
<a href="http://mashable.com/publishers/the-daily-muse/">The Daily Muse</a>
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READ ALSO: <a href="http://nowthinkmarketing.blogspot.com.au/2014/02/as-times-moves-on-with-social-media.html" target="_blank">AS TIMES MOVE WITH SOCIAL MEDIA</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-35527938628885137972013-11-04T14:27:00.000+10:302014-02-18T00:04:18.016+10:30Google+ scores another plus<div class="separator" style="clear: both; text-align: left;">
While I have many doubts about Google+, I believe it is a very important part of online marketing media mix. Maybe not very effective as a platform (especially in Australia), but verified Google+ business pages certainly contribute to overall impact and influence customer's buying habits. </div>
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The ideal mix includes most Google products, starting with YouTube and Blogger. Sharing suitable content is more than easy. To stay on the right track, add to the mix local search/places and Google reviews.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT7MAAaCXWW04e60wlUGp-IVT1-6-V5CH_Lf2UeJNnWM4d4WkS19t1Q71XZcXpaVXlycujVvRDcbaEL8cMP3FYyezDRN4rIZze3lUn7439AAkQneh7ElmgZcuKCeAxM0xLkSDI-rP56cie/s1600/google.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT7MAAaCXWW04e60wlUGp-IVT1-6-V5CH_Lf2UeJNnWM4d4WkS19t1Q71XZcXpaVXlycujVvRDcbaEL8cMP3FYyezDRN4rIZze3lUn7439AAkQneh7ElmgZcuKCeAxM0xLkSDI-rP56cie/s640/google.JPG" height="442" width="640" /></a><br />
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READ ALSO: <a href="http://nowthinkmarketing.blogspot.com.au/2012/10/google-authorship.html" target="_blank">GOOGLE AUTHORSHIP</a><br />
<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-2317215347520067722013-09-30T23:50:00.000+09:302013-09-30T23:50:19.268+09:30Oh, you and that silly content marketing stuff...<br />
<iframe allowfullscreen="" frameborder="0" height="556" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/26105547" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" width="627"> </iframe> <br />
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<b> <a href="https://www.slideshare.net/adriasaracino/why-your-content-marketing-initiatives-are-failing-adria-saracino" target="_blank" title="Why Your Content Marketing Initiatives are Failing - Adria Saracino">Why Your Content Marketing Initiatives are Failing - Adria Saracino</a> </b> from <b><a href="http://www.slideshare.net/adriasaracino" target="_blank">Adria Saracino</a></b> </div>
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Of course I try to keep in the marketing loop while being 'on the top of things'. Currently having around seventy different shortcuts in my 'read&learn' folder, wondering if the <i>10 Best Infographics That Will Change Your Life </i>or <i>How to Please Your CEO with More Effective SEO </i>(I made that up actually), will make my life of a marketing meerkat (I made that up too) easier. <br />
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<a href="http://www.slideshare.net/adriasaracino/why-your-content-marketing-initiatives-are-failing-adria-saracino" target="_blank">This presentation </a>is completely spot-on and funny too.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhn0IPpx4VA96wiK6AvlxJqUoxaaDfzyjg21E45XO-9YIa-yplFBhNKcc1bLxTw68wptJ_Mvv2fiw31ep2UvxCGhlUFHRJN1xNNLVi7G6Nl6DiPJy0cWX3wJZFMYsC77VkNnu_dUjv0gYBn/s1600/content.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="452" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhn0IPpx4VA96wiK6AvlxJqUoxaaDfzyjg21E45XO-9YIa-yplFBhNKcc1bLxTw68wptJ_Mvv2fiw31ep2UvxCGhlUFHRJN1xNNLVi7G6Nl6DiPJy0cWX3wJZFMYsC77VkNnu_dUjv0gYBn/s640/content.jpg" width="640" /></a></div>
<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-17152978342307777282013-05-28T21:46:00.000+09:302014-02-17T23:52:39.278+10:30Far side of Facebook<h2 style="text-align: center;">
<span style="font-size: x-large;">''Organic posts are most popular social tactic but paid ads are more successful''</span></h2>
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<span style="font-size: x-medium;"><span style="font-size: small;">The strategy has changed so much since FB went public. It's a matter of fact --> no advertising = no reach. Read about other <b><a href="http://econsultancy.com/au/blog/62804-10-interesting-digital-marketing-stats-we-ve-seen-this-week-49" target="_blank">recent interesting digital marketing stats</a></b></span></span><br />
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<span style="font-size: x-medium;"><span style="font-size: small;">READ ALSO: <a href="http://nowthinkmarketing.blogspot.com.au/2014/02/how-to-get-more-engagement-on-facebook.html" target="_blank">HOW TO GET MORE ENGAGEMENT ON FACEBOOK</a><b> </b></span></span></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-577512356668804392.post-88939300212277662812013-05-28T21:38:00.000+09:302014-02-02T23:05:58.256+10:30Loyalty to Brands<div class="separator" style="clear: both; text-align: center;">
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<span style="font-size: large;"><a href="http://econsultancy.com/au/blog/62778-just-15-of-consumers-believe-it-pays-to-be-loyal-to-brands" target="_blank">Just 15% of consumers believe it pays to be loyal to brands</a></span></h2>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVmqfBCsUEFcmd10ZYMDiNM14hNYqiP6baJKftw9R_tFkGveC0sl7FarZyosGrChPaRX7kZ24pY4NliO9aKPaeg8n4RzlQj_PLTk7lT-dmgGJ2At6bY0hkK_RA861z433KkvFJ1_ZA1lgs/s1600/944107_10151449749389327_415500290_n.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVmqfBCsUEFcmd10ZYMDiNM14hNYqiP6baJKftw9R_tFkGveC0sl7FarZyosGrChPaRX7kZ24pY4NliO9aKPaeg8n4RzlQj_PLTk7lT-dmgGJ2At6bY0hkK_RA861z433KkvFJ1_ZA1lgs/s640/944107_10151449749389327_415500290_n.jpg" height="344" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image via <a href="http://econsultancy.com/">http://econsultancy.com</a></td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
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Unknownnoreply@blogger.com